by Ernest D. Ricks
It’s no secret: social media has changed the way we interact. And with the sweeping changes come opportunities and hazards.
Keith Meade, of the Atlanta-based marketing company What’s Up Interactive, visited campus on UWG’s first Social Media Day on March 6 with advice on how to behave in the new media world. Meade, the senior account director and partner at What’s Up, told students, faculty and staff to be thoughtful of the image they project online:
Be Careful of Photos/Tagging – This is something we’ve heard over and over again but that doesn’t make it untrue. Potential employers will check your profiles on Facebook, Linkedin and other sites. Avoid posting negative photos as well as being tagged in negative photos. When you choose to live out loud others can choose to hear you.
Post Mindfully – While many of us may use social media for self-expression we should be mindful of what we say. Writing personal complaints about your company or fellow employees is an obvious no-no. With that said, let’s also consider our language when we post status or Twitter updates. Get into the habit now before Facebook’s timeline feature comes back to haunt you.
Brand Yourself – Social media has positives too. Rather than worry yourself with the risks involved, use social media to market yourself. Make sure your pages reflect your passions and that they show you in the best possible light. Market those passions to make yourself an attractive commodity.
Get to Know Your Employers – Just as your employers can find your profiles you can find theirs. Stand out from the pack by familiarizing yourself with potential employers and their employees before you apply.
Social media doesn’t have to be a risk. Embrace the new age and use it to your advantage.