Go West Campaign Receives Awards

The University of West Georgia is proud to announce that its “Go West” branding campaign received high honors from the Council for Advancement and Support of Education Region III recently.

The campaign was a Grand Award winner for the “Journey West Begins With a Single Step” microsite. UWG won the award with the Atlanta-based Mindpower Inc.

UWG also received an Award of Excellence in four categories:

• Institutional Relations Programs, with Mindpower Inc., for “Amazing Things Happen When You Go West.”
• Educational Fundraising Projects for “I Give to UWG Because”
• Radio Programs, Podcasts & Announcements, with Mindpower Inc., for “What if No One Ever Went West?’
• Paid Printed Advertisements, with Mindpower Inc., for “Set Your Course Wisely. Go West.”

The university won a Special Merit Award, with Mindpower Inc., for its “Building Recognition Through Visual Identity,” in the Graphic Identity Programs category.

It also received a Special Merit Award in the Improvement in Design category for its “Townsend Center for the Performing Arts Season Brochure.”

The awards were announced during the CASE III conference in Atlanta in February. CASE’s mission is to advance and support educational and professional institutions in the southeastern United States. In all, there were more than 1,000 entries and 336 awards were given. Other Georgia institutions to be recognized included: Emory University, University of Georgia, Georgia State University, The Savannah College of Art and Design and Kennesaw State University.

The “Go West” branding campaign has garnered a series of awards since it was inaugurated in the fall of 2010. The campaign won a prestigious Telly Award for its “Go West” branded television commercials in 2011.The Telly Awards are the premier honors for outstanding local, regional and national TV commercials and programs.

Also in 2011, the campaign won a coveted Best of Show honor in the 26th annual Educational Advertising Awards, a national competition sponsored by Higher Education Marketing Report.