A former journalist and a 1997 graduate of The University of West Georgia, Christa has an extensive background in sales and marketing. Her curiosity for journalism led her to major in Mass Communications and to work as a reporter for UWG 13 a cable access news station in Carrollton, GA. She also worked as intern/reporter for WMBB, the ABC affiliate in Panama City, Florida. After receiving an offer “she couldn’t refuse,” Christa changed her career path and accepted a job as Sales Account Manager for Aramark Uniform Services. Christa thrived in sales and eventually her two passions merged when she landed a job as on-air program host for QVC, one of the world’s largest television networks. She was visible in over 80 million homes throughout the United States and spent five years learning from some of the industries brightest entrepreneurs, corporate minds, and Hollywood stars. She calls her experience at QVC an “MBA in branding” and she has utilized her vast “widget knowledge” to build one of the most successful small businesses in the country, CCA and B.
CCA and B, an acronym for Creatively Classic Activities and Books is a publishing company, best known for “self-publishing” the title The Elf on the Shelf. In 2010, the company was named to the Inc 500 list of fastest growing companies in America and Christa was honored to be named the Georgia Small Business Person of the Year by the Small Business Administration. She proudly shares this honor with her sister, Chanda Bell and mother, Carol Aebersold, both co-owners of CCA and B. Christa is active in her community and donates much of her time to the mentoring of would-be entrepreneurs. She was also a member of the Delta Delta Delta Sorority while at UWG.
She is married to Brian Pitts, a 1998 alumnus of UWG. They reside in Atlanta with their dog, Cody.
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